Hockey in the UK: On Thin Ice?

The success of the national team. The national team sensationally made its way to the Ice Hockey World Championship, which was held in 2019. The UK guaranteed their participation in the championship, taking first place in the first division tournament in 2018. The British participated in the World Cup for the first time since 1994. Of course, they took only 13th place out of 16, but the very fact that their national team played at the most prestigious hockey championship and fought with the best teams in the world made the fans stick to the TV screens. EIHL is actively promoting ice hockey through television channels. So, in 2016, the organization signed a contract with Front Runner TV to broadcast game highlights three days a week. Later, FreeSports and Premier Sports became EIHL partners. They have broadcast league matches, highlights, preseason shows, and playoff and cup finals. EIHL actively promotes itself on the Internet and such popular social networks as Instagram, Twitter and Facebook, gaining tens of thousands of subscribers. On the pages of the league, you can find exclusive photos, videos, interviews, insider information and various interactions. At the same time, British developers are actively creating games dedicated to hockey.