Where Did the "Barclays" Go?
Reta Grimes
2025-04-15 18:31:59
Count answers: 7
Following the end of the title sponsorship from Barclays, prior to the start of the 16/17 season, the Premier League was in need of a new identity, their own identity. Now, the old logo wasn’t exactly bad, sure it was detailed and had a Barclays feel to it, but it was limited and even without the removal of the sponsorship title was in dire need of a rebrand.
Jeramie Schultz
2025-04-06 09:01:05
Count answers: 3
Barclays will not be renewing its longstanding and valuable commitment and there are no plans to replace it.
The lack of a title sponsor could be seen as a weakness but in fact it’s a sign of strength, whether or not it stays that way forever.
Even a £200m sponsorship would only be contributing a 2.5% drop in the ocean compared to the £8bn broadcast rights, and not having a title sponsor frees up other partnership opportunities and a whole lot of inventory.
In addition, there’s always a lingering suspicion that the sort of sponsor the Premier League would most want (a prestigious, well-established brand like Barclays) isn’t the sponsor who would most benefit from it (a brand seeking greater awareness and stature like a betting company or a loan provider).
Finally, it’s not something that particularly pleases the fans.
Going forward, the Premier League can operate a little more freely, with slightly fewer shared associations or stakeholder management concerns.
It’s increasingly competing with Netflix and Amazon, brands that act with certainty and have made astonishing transformations into content producers as well as distributors.
Owen Hudson
2025-04-06 08:43:01
Count answers: 1
Our Online Banking business is located in Wilmington, Delaware. It’s also home to the U.S. division of Barclays, the credit card and payment group. Our Barclays Wealth unit is based in New York City, and our Barclays Capital corporate finance business operates in more than a dozen U.S. cities.
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